QUEEN OF DIRAC LLC
MUSA YAABAY / QUEEN OF DIRAC LLC is a women-focused retail company built around elegance, modesty, beauty, and individual style. We bring women's fashion, Somali dirac, abayas, beauty, fragrance, and everyday essentials together in one considered destination where every woman can express herself with confidence.
Our vision is to become a trusted destination where women can discover a complete wardrobe of fashion, beauty, fragrance, and accessories. We want shopping to feel clear, convenient, and beautiful, with every category thoughtfully organized in its own distinct world.
Our mission is to offer carefully selected products and a customer experience grounded in quality, respect, and convenience. We connect heritage with contemporary style while honoring each customer's personal choices and individuality.
Our store spans abayas, dirac, dresses, hijabs, perfumes, creams and skincare, oils, beauty products, accessories, bags, shoes, jewelry, gifts, and women's essentials. Every category has its own dedicated collection and shopping experience.
OUR BRAND
The lion represents strength, confidence, elegance, and individuality. Gold represents luxury and sophistication. The shopping bag represents our focus on shopping and customer convenience.
OUR VALUES